Experience Fayetteville has announced the hiring of two new employees at the city’s convention and visitors’ bureau.

Brannon Pack has been named the new cycling coordinator, and Luke Charpentier is the new sports sales manager.

The newly formed position of cycling coordinator was made possible through a matching grant awarded by the Walton Family Foundation.

“As the infrastructure for cycling grows in Northwest Arkansas, and Fayetteville in particular, so does our need to bolster those investments with resources for tourists, professionally promoted events and a knowledgeable staff person to ensure that Fayetteville is maximizing the potential of cycling as an economic driver,” said Molly Rawn, executive director of Experience Fayetteville.

In the new position, Pack will lead cycling-related events, marketing and promotional activities, and will serve as a local facilitator for cycling advocacy groups and educating tourists for both on and off-road amenities in Fayetteville.

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