“The former policy was put into place when magnoliareporter.com was launched almost 10 years ago. It did not reflect new realities in the delivery of news. These range from e-newsletters, to ad serving, to the collection of demographic information and the reading habits of visitors,” said Mike McNeill, publisher and editor magnoliareporter.com.
“Readers tell us every day that they enjoy magnoliareporter.com and find it useful. We’re acquiring more tools that should make our website even more useful in the future,” he said.
McNeill said the website and its parent company, Magnolia Reporter LLC, recognize that some readers may be uncomfortable with aspects of the new policy.
“I fully understand the discomfort people feel. I appreciate that many people want to decrease their online footprint. If you feel that you give away too much information about yourself by visiting our website, or any other website, you should reconsider how you use the Internet,” he said.
“That said, the information we gather about readers now, or may gather in the future, is necessary to provide us with new tools to serve readers better. This information also creates a revenue stream that helps us keep magnoliareporter.com a free service without the restrictive paywalls that have destroyed many newspapers and news websites,” McNeill said.