Tyson Foods

The Raised & Rooted brand of "alternative protein" products has been rolled out by Tyson Foods.

Tyson Foods, Inc. has introduced the company’s first plant-based and blended products, along with its new Raised & Rooted brand.

The initiative makes Tyson Foods the largest U.S. meat producer to enter the growing alternative protein segment with its own products.

The Raised & Rootedbrand was created to provide plant-based and blended foods that are rooted in how people eat today. The initial products under the new brand, which will launch with several major retail customers this year, include plant-based nuggets as well as blended burgers made with a combination of beef and plants.

In addition, the company’s existing Aidells brand has launched Aidells Whole Blends sausage and meatballs, made with chicken and plant-based ingredients.

Tyson Foods expects to introduce additional alternative protein products through multiple customers and sales channels. This includes products under the Raised & Rooted brand and across the company’s portfolio of brands, as well as to foodservice operators.

“Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” said Noel White, president and CEO of Tyson Foods. “For us, this is about ‘and’ – not ‘or.’ We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company.”

The Raised & Rooted nuggets will launch through national retailers in late summer and the blended burgers this fall. The products have been developed by Tyson Foods’ innovation, culinary and consumer insights teams in Chicago and Northwest Arkansas.

The Raised & Rooted nuggets are made from a blend of pea protein isolate and other plant ingredients and contain five grams of fiber and omega-3s, and less saturated fat than traditional nuggets. The blended burger is made with Angus beef and pea protein isolate and has fewer calories and less saturated fat than the plant-based burgers sold by several competing companies.

Aidells Whole Blends products include a portfolio of fully-cooked sausage links and meatballs made with a blend of high quality, no antibiotics chicken and plant-based ingredients such as chickpeas, black beans, quinoa, lentils and barley.

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