Southern Arkansas alum Jessica Haynes, founder and owner of JesKa Shoe Company, will appear on the nationally televised show “Shark Tank” at 8 p.m. Friday on ABC.
The ABC network on Suddenlink cable television in Magnolia is KTBS, Channel 3, and KATV, Channel 7.
Haynes will pitch her product idea to show hosts Mark Cuban, Barbara Corcoran, Robert Herjavec, Daymond John and Kevin O’Leary in hopes the investors will use their own money to turn her prototype into a profitable business.
JesKa Shoe Company is the classic example of necessity creating inspiration. Breaking the heel of her favorite shoe was the event that sparked Haynes’ creation of a shoe with interchangeable heels. With this dream and a mind for how to make it happen, she transformed this vision into JesKa Shoe Company.
The JesKa high heel shoe allows women the opportunity to completely change the look of their shoes in seconds. It features a sliding mechanism to interchange the heel of the shoe from a stiletto to a wedge and the heels come in a variety of shapes, patterns and colors. The JesKa shoe also features built-in magnetic components for attaching accessories in a variety of positions on the shoe, or for the shoe to be worn without any embellishments at all.
As a graduate student at Southern Arkansas University, Haynes was asked to develop a business plan and represent the University in the Arkansas Governor’s Cup competition. Haynes and her class partner decided to develop a business plan for her shoe venture.
Haynes credits the faculty at Southern Arkansas University for being the encouragement and guidance behind this project. That business plan won the Innovation Award at the graduate level. Winning the Innovation Award gave Haynes the confidence in her design to bring her business plan to life.
Haynes is a 2006 Emerson High School graduate.
Haynes recently contracted a team of engineers to finalize the design of her shoe and began making preparations for production and marketing. Realizing that in order for her company to grow, she needed some bigger contacts in the footwear industry. It was then she realized that “Shark Tank,” the reality show where inventors pitch their products to millionaire investors, was the next step for the company’s success.