State and local law enforcement officers are sending a message to motorists for the Memorial Day weekend: Click It or Ticket.

The campaign means that seat belt laws are enforced to protect drivers and their passengers from unnecessary injuries and death.

The state seat belt enforcement campaign begins Thursday and continues through June 7, coinciding with one of the busiest travel and holiday weekends each year.

“Our law enforcement officers see firsthand the loss of life and trauma when people refuse to buckle up,” said Col. Bill Bryant, director of the Arkansas State Police and the Governor’s Highway Safety Representative. “It’s such a simple step, buckling up, when you first sit down inside a car or truck, it should be second nature. Why wouldn’t you want to do something that increases your chances of keeping you or your family safe?”

National Highway Traffic Safety Administration (NHTSA) analysis from 2018 documented 9,778 unbuckled passenger vehicle occupants killed in crashes on U.S. roads. That same year, 56 percent of passenger vehicle occupants killed at night (6 p.m.-5:59 a.m.) were not wearing seat belts. The statistical study has led law enforcement agencies to place additional emphasis on nighttime seat belt enforcement.

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